Services
Photography
Brochure Design
Printing

Deane Apparel created an exciting new uniform for the McDonald’s Customer Experience Crew in New Zealand and Australia. To launch the uniform internally McDonald’s wanted to create a new style guide to drive uptake from their staff. The style guide had to have a dynamic, vibrant and exciting style to communicate that this was a positive change as well as demonstrating how to wear and personalise the new uniform.

We worked with McDonald’s to determine the best design direction, then we organised and directed a photoshoot using real McDonald’s staff focused on natural and playful interactions to create a happy, positive feel. Then we brought it all together and turned it into a finished product with the new style guide design.