Client
Deane Apparel

Services
Project Management
UX & UI Design

Deane Apparel is New Zealand’s market leading uniform supplier. They have been supplying custom designed unforms to New Zealand’s most recognised brands, such as Air New Zealand, New World, McDonald’s, Aviation Security and many more. Deane wanted to grow by attracting new clients and needed a new website that would generate sales leads. The new website had to give a clear overview of what Deane does and what makes them different from their competitors. We understood that their target audience were busy professionals, so the design we created was heavily focused on simplicity, clear communication and easy navigation in order to get Deane’s message across quickly and easlily, while guiding the user to make contact.